Customers are increasingly buying products on the Internet or researching businesses online before buying. According to a Pew Research study, about 80 percent of Americans say they shop online. E-retail sales globally surpassed $5.2 trillion in 2021, and forecasters say that one-quarter of sales globally will be made online by 2026. Even those who don’t buy things online will use the Internet to research companies before making an in-store purchase. Indeed, more than half of all consumers… Source link

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue.  SEO as a product largely means the business: Understands it operates in a digital-first world. Makes an effort for its digital properties (website, app, etc.) to be SEO-friendly. This way, when prospective customers are searching online using their devices, looking up through an app or initiating a voice search, the subsequent digital… Source link

Backlinks have long been considered a crucial factor in determining a website’s ranking on search. Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted and authoritative source of information. And so, the more backlinks a site had, the higher it was likely to rank on search results.  However, in recent years, search engines shifted how the value of backlinks was evaluated. Google, in particular, with its sophisticated… Source link

Here is a list of product releases and updates for late January from companies that offer services to online merchants. There are updates on digital wallets, in-video search, shipping, search engine optimization, headless development, omnichannel fulfillment, and more. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases New-Seller Savings launches on Walmart Marketplace. Walmart is giving new sellers an extra boost to get their… Source link

Search engine optimization (SEO) is a powerful tool for boosting your website’s visibility and driving more traffic to your site. However, as the world of SEO is constantly evolving, staying on top of the latest trends and changes can be a daunting task.    In this article, we will delve into 7 common SEO challenges that businesses face and offer practical solutions on how to overcome them. From dealing with algorithm updates to managing mobile optimization, we’ll cover it all and give… Source link

  CantyDigital, a leading Australian-based provider of search engine optimization and digital marketing services, has announced the expansion of its services to include social media marketing and SEO content creation. With social media becoming an increasingly important aspect of digital marketing, CantyDigital has recognized the need to offer its clients a comprehensive solution that covers all aspects of digital marketing.   The new social media marketing services will help businesses… Source link

AdEngage, an Integrated digital marketing company, has been awarded the Website and Search Engine Optimization mandate for Ramee Hotels. The mandate includes creating a sleek new modern group website and executing advanced search engine optimization strategies to boost Ramee Hotels’ online visibility across India, Dubai, Oman, and Bahrain. “In partnership with AdEngage, we anticipate elevating our digital presence and reaching new heights,” said Raj Shetty, Chairman and… Source link

HOUSTON, Jan. 31, 2023 /PRNewswire/ — Out of all the different industries, car dealerships are some of the furthest behind in online advertising. Many of them are paying thousands in fees, but their exposure and revenue don’t return the results dealerships are paying for. Some dealerships may not be aware that there are better digital marketing methods out there. SEO has been proven time and time again to exhibit promising results. In the past, dealerships have relied… Source link

A majority of clients understand they get what they pay for. However, you will face clients who want the cheapest rates at any cost. In business, only some of your clients will be amicable. You will encounter some problematic clients with whom you must build relationships. This does not mean you say no to all those clients you find yourself having a hard time with. If you continue taking this step, you will be unable to expand or even grow your business in the… Source link

James Mull is the Founder & CEO at htmull, an international marketing and web design agency with clients across all industries. getty In the modern digital landscape, having a strong online presence is essential for businesses of all sizes. Search engine optimization, or SEO, plays a crucial role in establishing and maintaining this presence. SEO refers to the practice of optimizing your website to rank higher in search engine results pages, with the goal of attracting more organic traffic… Source link