Backlinks have long been considered a crucial factor in determining a website’s ranking on search.
Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted and authoritative source of information. And so, the more backlinks a site had, the higher it was likely to rank on search results.
However, in recent years, search engines shifted how the value of backlinks was evaluated. Google, in particular, with its sophisticated…