<!– Click Fraud Prevention Service Polygraph Advises Advertisers To Invest In Search Engine Optimization You cannot print contents of this website. We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won’t… Source link
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High levels of click fraud means advertisers will benefit from shifting part of their marketing spend away from advertising and towards search engine optimization BERLIN, Jan. 03, 2023 (GLOBE NEWSWIRE) — Click fraud prevention service Polygraph is advising advertisers to invest in search engine optimization due to the high levels of click fraud on internet advertisements. Click fraud is an online scam where website publishers generate income by programming bots to repeatedly click on… Source link
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If an advertiser could link its own ID to a particular device, it could keep targeting ads. Apple has a policy against fingerprinting, but no real way of enforcing it, according to marketing tech experts. Private Relay could act as that enforcement, cutting data off at the source, because it hides IP addresses—like a virtual private network—which is the string of code that identifies a person’s device and network. Marketers are worried that Private Relay could apply to almost all… Source link
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REDWOOD CITY, Calif. & CHICAGO–(BUSINESS WIRE)–Dec 13, 2021– Amobee, a global leader in advertising technology that unifies audiences to optimize results across TV, digital and social to drive customer growth, today announced an expansion of its partnership with IRI, a fast-growing, global leader in innovative solutions and… Source link
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