Search engine optimization, as many retailers might know, died a natural death in May 2020 when Google made major changes to its search algorithms. This “Core Update” effectively gave more weight to Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) principles. Google introduced E-A-T as guidelines for its human search quality raters and subsequently published these guidelines to “help webmasters understand what Google looks for in a web page.” With E-A-T becoming… Source link
Read More »SEO Might Be Dead But ‘E-A-T’ing Right is Alive and Well
