It is not important if you own a shopping site or provide people with top fat burners on the market, online marketing is more important than ever for businesses. Not only does it allow you to reach a larger audience and build relationships with new customers, but it also helps you create an online presence that reflects the values and goals of your business. Online marketing can be used in a variety of ways to help you get more visibility for your business, such as search engine optimization… Source link
Read More »St. Cloud analytics guru sets sights on reinventing marketing for midsize businesses
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Read More »How to Calculate SEO ROI Using Google Analytics
Opinions expressed by Entrepreneur contributors are their own. You likely heard the saying, “You have to spend money to make money.” Well, the same is true when it comes to search engine optimization (SEO). To see a true return on that investment, you need to track results, but doing so can be tricky, especially if you are not sure which metrics to track. The good news is that Google Analytics can help make sense of website traffic and conversions, so you can see exactly how… Source link
Read More »Why Google Analytics and Google Search Console Show Different SEO Data
As the saying goes, “That which is measured, improves.” Thus, it’s no surprise that all of the best search engine optimization (SEO) minds use platforms like Google Analytics and Google Search Console to monitor organic search performance. However, if you spend enough time with the data, you’ll begin to notice inconsistencies when comparing the data from each. Why are the number of clicks from Google Search Console completely different from sessions on Google Analytics?… Source link
Read More »Get 54 SEO Analytics Tools in One
Opinions expressed by Entrepreneur contributors are their own. Did you know that 68 percent of online experiences begin with a search engine? While many people certainly know exactly where they want to end up, many don’t, which presents companies with a unique opportunity to capture traffic that they wouldn’t otherwise receive. That’s why search engine optimization (SEO) is so crucial for any business with a digital presence. Myriam… Source link
Read More »How to Use Google Analytics to Create a Positive User Experience
With digital becoming the primary source of discovery and engagement in both B2B and B2C spaces, companies need to put their best foot forward with their websites. Ensuring your website speaks to prospective buyers requires many steps, but the use of analytics tools to improve the user experience doesn’t get paid enough lip service. We’re going to discuss Google Analytics – the industry standard for website analytics – and how you can use it to bring your website experience to the… Source link
Read More »AOTY HK winner New iMedia reinforces business strength with data analytics and China marketing
New iMedia Solutions (New iMedia), a Hong Kong-based digital marketing agency equipped with over 13 years of experience, provides full-service digital marketing solutions to achieve client’s business objectives. Throughout the past decade, we have been extensively recognised with more than 120 significant awards from numerous remarkable institutions and being trusted by over 10,000 clients. As a leading digital marketing agency, we are badged with Premier Google Partner, Yahoo Gold… Source link
Read More »Semrush Releases Major Update to Backlinks Database and Backlink Analytics Tool | Business
BOSTON–(BUSINESS WIRE)–Jun 17, 2021– Semrush, a leading online visibility management SaaS platform, announced today that it has released a major update to its Backlinks Database and Backlinks Analytics tool for digital marketers. Backlinks are a key component used by search engine algorithms to decide if a website is trustworthy and, based on that, rank search results. They are a crucial element of any successful digital marketing strategy. To help marketers… Source link
Read More »3 ways PR pros can win with SEO and analytics
If you think search engine optimization isn’t for PR pros, think again. Especially during COVID-19, SEO is increasing in importance, as organizations seek to reach their target consumers and stand out in a noisy and cluttered digital media landscape. “SEO is extremely adaptable based on the situation, goal or need,” says Jason White, director of SEO for Texas-based digital marketing agency PMG…. Source link
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