Apple announced a big update to Apple Maps on Wednesday that will add new photos, buttons and promotions to the app on business pages. The move will encourage Apple Maps users to seek more than just directions by offering new information and photos about business locations. It’s the latest example of competition between Apple Maps and Google Maps, the latter of which has robust tools to allow businesses to edit and add information to their profiles. For users, business pages that come up when… Source link
Read More »At Apple WWDC, advertisers expect even less data from iPhones
If an advertiser could link its own ID to a particular device, it could keep targeting ads. Apple has a policy against fingerprinting, but no real way of enforcing it, according to marketing tech experts. Private Relay could act as that enforcement, cutting data off at the source, because it hides IP addresses—like a virtual private network—which is the string of code that identifies a person’s device and network. Marketers are worried that Private Relay could apply to almost all… Source link
Read More »