Tag Archives: B2B

The acquisition strengthens digital marketing capabilities for Walker Sands, a top integrated marketing firm for B2B technology companies BOSTON, January 12, 2023–(BUSINESS WIRE)–Walker Sands, a full-service marketing agency focused on accelerating the growth of B2B brands, has acquired KoMarketing, a B2B demand generation firm headquartered in Boston. The acquisition, Walker Sands’ second to-date, deepens the firm’s existing capabilities in top-of-funnel demand generation activities,… Source link

Marketers keep lead generation as their priority, but often their efforts don’t give the results they want. That doesn’t mean that content marketing is not a worthy technique. But there are other B2B lead generation strategies that can make your business successful.  Here we have come up with the six best lead-generation strategies that can take your business a notch higher. Keep reading to satisfy your intellect.  Content Marketing  The means of content marketing is… Source link

Opinions expressed by Entrepreneur contributors are their own. For the past 10 years, I’ve supported back-to-business companies and helped them scale hundreds of millions of dollars worth of pipe that came directly from the implementation of organized search engine optimization strategies. This was achieved through targeted intent-based traffic and utilizing innovative marketing frameworks to deliver persona-centric approaches. In a relatively short space of time, you can… Source link

Lottery.com also deploys portion of $30 million of cash received from previously announced sale of prepaid advertising credits to launch B2C marketing campaigns AUSTIN, Texas, Feb. 01, 2022 (GLOBE NEWSWIRE) — Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), a leading technology company that is transforming how, where and when the lottery is played, announced that it has launched LotteryLink, an important branding initiative of its global B2B affiliate… Source link

Due to the recent pandemic, the world has witnessed a historic shift in the marketplace trends. Before the pandemic, most trade and commerce were made in the traditional form. However, just like the success of eCommerce, tech giants like Amazon and eBay have already indicated this change. The covid-19 situation and resultant lockdowns gave eCommerce an unprecedented chance to grow. Now, the B2B type of commerce solution is the main form of commerce in UAE. Online engagements have given… Source link

Many B2B marketers focus on ‘content’ rather than advertising, but is that the best thing to do in 2022? For the answer, columnist Samuel Scott interviewed the person who created the term ‘mental availability’, professor Jenni Romaniuk of the Ehrenberg-Bass Institute. In 2005, Rand Fishkin – then the chief executive of SEO software platform Moz – published the first edition of their beginner’s guide to search engine optimization. To this day, the material remains one of the best… Source link

Search engine optimization (SEO) for B2B marketing is an ongoing, evolving strategy. It requires being consistent while also being adaptable. Whether you are getting up to speed on SEO or having been running an SEO strategy for a while, it’s important to remember that at the center of SEO is your target market and getting them to your B2B website. In this post, we take a look at seven things all B2B marketers should be doing right now. Evaluating Keyword Strategy Think of your keyword… Source link

So, what are the top B2B marketing trends you need to know? Will digital mediums be the forefront of all marketing strategies? Or, will automation and artificial intelligence comprise the vital elements? And, how should your business nullify the sweeping facets of the pandemic? Well, for organizations, 2021 has a lot of unknown variables in its B2B marketing trend equation. Unlike 2020, which offered global consortiums ideal conditions for physical and face-to-face networking, live sales pitches,… Source link