If your website traffic is lacking, consider adding personalized, interactive content that supplements your SEO strategy. By Chase Neinken Personal finances are personal. But all too often, when consumers are searching for financial guidance before making a large purchase they often first turn to Google, instead of their financial institution. This is a missed opportunity for banks to convert prospective borrowers into loyal customers. A strong conversion strategy begins… Source link
Read More »8 Indian banks launch Account Aggregator to centralize consumers’ financial data – TechCrunch
To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here. Hello and welcome to Daily Crunch for Thursday, September 2, 2021. TechCrunch is largely off tomorrow thanks to a pan-Yahoo corporate reprieve. But don’t worry, all systems will continue to function while we recharge ahead of the next chapter of TechCrunch’s varied history of corporate ownership. — Alex The TechCrunch Top 3
Read More »How banks can climb higher in Google search rankings
When consumers trawl Google for bank products, they aren’t just searching for deposit accounts or credit cards. People want the best rewards cards, the highest-yielding savings account, or a mortgage lender located in their town. Or perhaps their needs are more complicated, such as advice on how to refinance student debt or how to apply for a Paycheck Protection Program loan. Banks need to be at the forefront of such searches, but too often, they’re not. Aggregator sites like Bankrate and… Source link
Read More »Is Google’s ‘Site Diversity’ Policy Hammering Your Bank’s Website?
Subscribe to The Financial Brand via email for FREE! Let’s get one thing straight: Google is not a democracy. In fact, it is fair to say that it has, in a bit over 20 years, become a major societal force that operates as it deems best with little opportunity for commentary on specific movements. “Nobody governs Google,” says Michael Bertini. “They are in total control.” Bertini is Senior Director, iQuanti, and a veteran SEO expert who writes frequently for The Financial… Source link
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