On-page engagement hasn’t always been a component of search engine optimization, but it is now. Slowly but surely Google has made user experience part of its ranking algorithm. Google wants users to be satisfied when they land on a page from clicking a search result. How does Google determine if a searcher is satisfied? We don’t know. For years SEOs have sought ways to evaluate user satisfaction. Many incorrectly believe the bounce rate is one method. It’s reported in… Source link
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