Opinions expressed by Entrepreneur contributors are their own. You likely heard the saying, “You have to spend money to make money.” Well, the same is true when it comes to search engine optimization (SEO). To see a true return on that investment, you need to track results, but doing so can be tricky, especially if you are not sure which metrics to track. The good news is that Google Analytics can help make sense of website traffic and conversions, so you can see exactly how… Source link
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