QUESTION: In a recent article, you stressed the importance of establishing a social media presence. You suggest hiring an expert to optimize one’s website. How do I find one and what are the costs involved? ANSWER: Your website is a critical sales and marketing tool. However, before a prospect can interact with you, they must first find your website. Search engine optimization (SEO) is the tool you must utilize in order for your site to appear on page one of the various internet browsers.
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