Tag Archives: Copywriting

Opinions expressed by Entrepreneur contributors are their own. Search engine optimization (SEO) is important for any business wanting to build an online presence and sell online. When we write engaging SEO content, Google rewards us by placing web pages higher in search results, giving you higher visibility. This can increase the number of visitors to your site, who may just turn out to be customers. But creating optimized copy is more than just typing in keywords and hoping… Source link

There’s no denying the importance of search engine optimization. Fully 68% of all online experiences start with a search engine, and organic searches are responsible for 53.3% of all website traffic. Google reports that SEO traffic is 10 times greater than social media and 5 times greater than PPC. But here’s the problem – Google doesn’t completely pull back the curtain to reveal every single factor of their ranking algorithms, leaving SEO experts to make educated guesses. And the… Source link