Tag Archives: Dead

Is SEO Dead? Hell No | SEO is Dead & Other Lies

Adaptation is the key to success with any marketing channel. What worked well years ago likely does not work as well, or at all, for various avenues such as email, social media, SEM, brand and, of course, SEO. There are many misconceptions about search engine optimization, and perhaps the biggest of them all is that SEO is dying. Don’t be fooled: SEO is not dying, but it’s evolving into much more than it was years ago. If you’ve been debating whether or not to invest in SEO for your… Source link

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SEO Might Be Dead But ‘E-A-T’ing Right is Alive and Well

Search engine optimization, as many retailers might know, died a natural death in May 2020 when Google made major changes to its search algorithms. This “Core Update” effectively gave more weight to Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) principles. Google introduced E-A-T as guidelines for its human search quality raters and subsequently published these guidelines to “help webmasters understand what Google looks for in a web page.” With E-A-T becoming… Source link

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Are Backlinks Dead? No, Especially for Local Businesses

For small business Search Engine Optimization (SEO) can be a challenging digital marketing task. While most SEO experts agree that there are a large number of ranking signals, links are not yet dead according to an infographic by DIRJOURNAL. Good linking remains an important component to building your website. To rank websites, businesses need links- high-quality links. But surprisingly 94% of websites do not even have a single external backlink. There are many ways for the website of your… Source link

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SEO Question: Is Backlinking Dead?

For many years, a key search engine optimization strategy was to garner as many backlinks as possible pointing to your content. However, over time, unsavory SEO practices led search engines such as Google to penalize “unnatural links” and to increasingly turn to other signals to assess content quality. Does that mean backlinking is now dead? Not at all, according to a recent infographic (below) from DirJournal. The piece explores why link signals still matter for search… Source link

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