Your website is often the first and most important point of contact with prospective customers or clients. They look to your website for a take on your brand, insights about your products and services, and how to take the next steps. You should be measuring traffic to your site and metrics like a click-through rate or bounce rate on a regular basis so that you can understand how much time visitors spend on your site and where you might be losing them in the sales journey. But what if you… Source link
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