More posts by this contributor Demand Curve: How Customer.io’s homepage converts readers into customers If you want your homepage to convert, it’s crucial to ensure that there is minimal confusion and friction for the user. Conversion can be thought of as a formula: Conversion = Desire – Labor – Confusion. Keep this formula in mind when building your website. Your goal is to increase desire while decreasing labor (friction)… Source link
Read More »How Ahrefs’ homepage educates prospects to purchase – TechCrunch
