Tag Archives: Fair

In an open letter released on July 5, 2022, the three search engine chief executives outlined 10 principles to enable internet users to change their default search engine effectively. The release, entitled “10 Principles for Fair Choice Screens and Effective Switching Mechanisms,” comes on the same day the European Parliament adopts the Digital Services Act (DSA). This groundbreaking political agreement aims to protect consumers by establishing a new standard to hold dominant online… Source link

Two domestic companies in Taiwan were using Search Engine Optimization (SEO) technology to improperly display specific brand names on search engine display results, making consumers mistakenly believe that the stores were selling specific brand products in order to promote their own website visit rates. The Fair Trade Commission decided on 12 April 2022 that such behaviors violated Article 25 of the Fair Trade Act, and imposed fines of 2 million and 800,000 New Taiwan dollars on the two… Source link

In Internet marketing, search engine optimization (SEO) is often used to enhance search engine exposure and increase visit traffic of web-pages or websites. Frequently used SEO techniques include content optimization and keyword optimization, as well as increasing page load speed. SEO differs from keyword advertising. Although keyword advertising is also aimed at increasing visit traffic, it is basically a service offered by search engines themselves. In contrast, in the case of SEO, search… Source link