An orphan page has no internal links to it. Most search engine optimization tools mark orphan pages as a critical issue, but it’s not that straightforward. The page may have a legitimate rationale, such as: Serves a specific advertising campaign. Communicates a status message, as in “Thank you for signing up.” Dynamically lists search results or is generated from user-selected filters. In those cases, insert a noindex meta tag on the page to prevent search engines from… Source link
Read More »Why Your Law Firm Isn’t Ranking On Google (And How To Fix It!)
The need for law firms to set themselves apart from their competition is clear. Applying Search Engine Optimization (SEO) practices in current marketing strategies have become increasingly important for law firms over the past couple of years. Simply searching for a “lawyer near me” brings up a list of thousands of lawyers located close to the user. Law firms that appear at the top of Google’s search engine results are highly ranked due to Search Engine Optimization. If you wonder why… Source link
Read More »Why good technology can’t fix a bad process
Several SEO myths and misconceptions are killing enterprise ecommerce and enterprise retail businesses. This article will explore some of them to show how enterprise SEO is unique, and not quite the same as traditional search engine optimization. To be effective, enterprise ecommerce SEO should be strategy-oriented. And yet, that’s rare to find. Why? What follows are business-critical problems and lost opportunities I’ve come across while… Source link
Read More »How To Find And Fix Internal Links
If you manage a website, it’s important to check for broken internal links regularly. Broken internal links can frustrate visitors and cause them to leave your site. They can also hurt your website’s search engine optimization (SEO). But don’t worry. There are ways that you can easily find and fix these broken links yourself. It will take some time, but it will be worth it in the long run for both your users and your website. Jump to: Why Internal Links Matter What Are Broken Internal… Source link
Read More »You Can Fix Wrongly Ranked Pages for Your Law Firm
Despite doing everything right to get your law firm’s page ranked for the right keywords, something might go wrong, and a different page starts showing up for the target keywords. Without a doubt, it is frustrating and can affect your level of user engagement, resulting in fewer conversions and up your firm’s bounce and click-through rates. Not to worry, this can be fixed with a bit of tweaking, and if all else fails, a 301 redirect. Wrongly ranked pages are a… Source link
Read More »10 Common Photography Website Mistakes (And How to Fix Them)
When we think about websites, search engine optimization (SEO) is often top of mind. How is Google ranking you against other similar photographers? Are you showing up on the first page of search results? There’s no doubt SEO is important for every photographer to consider. However, there are some big misconceptions when it comes to SEO. “Photographers first need to nail other aspects of their sites,” says website designer Alex Vita. “That’s where I stand when it comes to SEO. I… Source link
Read More »How to Find and Fix Keyword Cannibalization Issues
Keyword cannibalization is a major search engine optimization issue. And many small businesses don’t realize that they may have this problem. They go about writing content that targets specific keywords important to their business. But over time, their websites have a lot of content that targets the same keyword phrases. What is keyword cannibalization? The goal of search engine optimization is to enable search engines to understand the content on a website and serve up the best results for… Source link
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