Tag Archives: Founders

Most Founders Get the Cost to Acquire a Customer Wrong. Here’s How to Do It Right

Most Founders Get the Cost to Acquire a Customer Wrong. Here’s How to Do It Right

One of the most important metrics that venture capital (VC) funds look for when considering an investment is your cost to acquire a customer (CAC). Calculating your CAC seems straightforward, right? Well, it’s not as simple as you might think. Showing the wrong CAC to a potential VC investor could completely derail your conversation. Approach the CAC discussion incorrectly, and VCs may either perceive that you’re paying way too much to acquire customers or think you’re being… Source link

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Moz Adds 2 Tech Founders With Digital Marketing Expertise to Board

Moz Adds 2 Tech Founders With Digital Marketing Expertise to Board

Moz, Inc., the leader in search engine optimization technology, today announces the addition of two board members, Asia Orangio and Tara Reed, joining previous members Sarah Bird, CEO of Moz, Michelle Goldberg, general partner at Ignition Partners and Brad Feld, managing director of Foundry Group. Both Orangio and Reed are CEOs and founders of their own companies, with robust experience in the technology, digital marketing and SaaS industry. Orangio is CEO and Founder… Source link

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Moz Adds Two Tech Founders With Digital Marketing Expertise to Board

Moz Adds Two Tech Founders With Digital Marketing Expertise to Board

SEATTLE–(BUSINESS WIRE)–Moz, Inc., the leader in search engine optimization technology, today announces the addition of two board members, Asia Orangio and Tara Reed, joining previous members Sarah Bird, CEO of Moz, Michelle Goldberg, general partner at Ignition Partners and Brad Feld, managing director of Foundry Group. Both Orangio and Reed are CEOs and founders of their own companies, with robust experience in the technology, digital marketing and SaaS industry. Orangio is… Source link

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