The first two stages of the customer acquisition funnel—awareness and interest—generate leads (individuals who are interested in what you’re selling). Awareness refers to the moment an individual becomes aware of your brand (aka brand awareness), while interest is what keeps them browsing your site. The next three stages–consideration, intent, and evaluation–generate prospects, individuals who have indicated that they’re likely to make a purchase. The consideration stage is where… Source link
Read More »Getting Customers – GetApp
