Tag Archives: Good2bSocial

[Author: Noreen Fishman] If you’ve even dabbled in digital marketing in today’s business environment, then no doubt you’re familiar with the term SEO. SEO – or search engine optimization – is a complex and ever-changing science, but one that can offer serious rewards for those who do it right. The trouble is, most marketers don’t truly have the skillset or background to accomplish real impact with SEO. In that case, finding the right partner is critical and can go a long way… Source link

[author: Vondrea McCoy] We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design aesthetics, and not nearly enough time on the many other factors that go into turning website visitors into qualified prospects. In this blog, we’ll provide an overview of the lead generation characteristics of powerful websites. Keep reading for… Source link

SEO is a big deal. It’s a topic we discuss often on this blog, and it’s one we get a lot of questions about from lawyers. Have you had questions about SEO for lawyers? Keep reading for the top 15 SEO-related questions along with their answers. SEO for Lawyers 1. What does SEO stand for? SEO stands for Search Engine Optimization. You engage in SEO when you attempt to get a website page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal… Source link

It’s tempting to get overwhelmed by SEO and give up. After all, the science is always evolving, it’s difficult to keep up with best practices – and many firms feel as though they aren’t really getting much in the way of leads from their search engine optimization efforts.  However – when done correctly – SEO can be a powerful lead generator. Here is a synopsis of SEO for lawyers and how to generate leads through SEO: 1. Update your keyword research tactics: focus on target… Source link

Guy is joined by Lauren Osborne, a marketing and business development professional who has worked in both the legal and accounting industries for over 13 years. She has been successful in leveraging search engine optimization (SEO) techniques for business generation. This week’s podcast focuses on the basics of search engine optimization for lawyers, the benefits of using the WordPress platform, and how law firms can transform their new website into a lead generating… Source link