Tag Archives: Googles

What is SEO? Reverse Engineering Google’s AI (December 2022)

What is SEO? Reverse Engineering Google’s AI (December 2022)

Search Engine Optimization (SEO) is the process of optimizing on-page and off-page factors that impact how high a web page ranks for a specific search term. This is a multi-faceted process that includes optimizing page loading speed, generating a link building strategy, as well as learning how to reverse engineer Google’s AI by using computational thinking. Computational thinking is an advanced type of analysis and problem-solving technique that computer programmers use when writing code… Source link

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How black hat marketers abuse Google’s rules vs toxic backlinks

How black hat marketers abuse Google’s rules vs toxic backlinks

MANILA, Philippines – When online, you’ve probably encountered text or images on web pages which allow you to navigate to other web pages. They’re called hyperlinks.  Hyperlinks tell the user, or other web applications, that more information or data about the subject matter can be found on the other page or online address. The more useful information a page has about a particular subject matter, the more chances it gets to be read and receive more links. Among… Source link

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Get to the Top of Google’s Search Results With Technical SEO

Get to the Top of Google’s Search Results With Technical SEO

Opinions expressed by Entrepreneur contributors are their own. In 2019, a case study done by Analytive proved that the use of technical search engine optimization (SEO) could increase a software company’s database traffic by 26 times in eight months. Another study by BrightEdge Research showed that 68% of online experiences began with a search engine. In other words, if you operate your business through the Internet, your customers will most likely be reaching you via Google… Source link

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Is Google’s Ranking Algorithm Really That Complicated?

Is Google’s Ranking Algorithm Really That Complicated?

It’s easy to take Google for granted. Most of us conduct searches every day, and some of us conduct dozens or hundreds of searches every day. Whenever we conduct a search, we’re instantly greeted with hundreds to thousands of relevant results that all offer information or destinations we need. It’s so simple, so intuitive, and so easily available that we don’t much think about what’s going on behind the scenes. But if you’re in the search engine optimization (SEO) industry, you… Source link

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Google’s Consent Mode FAQs: Understanding Consent Management Platforms

Google’s Consent Mode FAQs: Understanding Consent Management Platforms

Consent mode is Google’s answer to managing users’ privacy settings, allowing you to collect data while respecting their consent choices. Instead of missing out on all data when users opt out, you can continue to track non-identifying data, as a minimum, from every user. Kerry Dye, head of search engine optimization at Vertical Leap, tackles some frequently asked questions. Google’s consent mode is a cross-platform content management system that allows you to control how tags behave in… Source link

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Google’s MUM, the mother of all search algorithms?

In 2021, Prabhakar Raghavan, Senior Vice President at Google, announced the launch of a new AI model called Multitask Unified Model (MUM) at the Google I/O event. While the new model runs on the T5 framework, which is similar to BERT (Bidirectional Encoder Representation Transformer), MUM is superior to BERT by 1000 times. Google’s MUM is changing the way the search engine works as it goes beyond the traditional keyword search and cultivates a more comprehensive understanding of the… Source link

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Moz Launches Tool to Help all SEOs Make Sense of Google’s ‘Page Experience’ Updates

SEATTLE, Jan. 19, 2022 /PRNewswire/ — Moz, a leader in search engine optimization technology, announced today the launch of its Performance Metrics suite within the Site Crawl toolset in Moz Pro. The new feature, which had an initial beta release last Spring, enables SEOs and site owners to automate and streamline performance analyses, which was previously a time intensive task. It also provides insights from Moz Search Scientists on how to improve overall on-site user experience.  When… Source link

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Moz Launches Tool to Make Sense of Google’s Page Experience Updates

Moz, a provider of search engine optimization technology and services, today launched its Performance Metrics suite within the Site Crawl toolset in Moz Pro. The new feature, which had an initial beta release last spring, enables website owners to automate and streamline performance analyses and provides insights from Moz search scientists on how to improve overall on-site user experiences. When Google… Source link

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3 Ways Google’s Search Console Improves Organic Clicks

Google’s Search Console is one of the most helpful search-engine-optimization tools. Unlike most SEO platforms, Search Console provides data straight from the source: Google. It is also free. Here are three ways to use Search Console to generate more clicks from your organic listings. Using Search Console 1. Find search snippets with a high click-through rate. When it comes to organic clicks, there’s historically one fundamental rule: The higher the rank, the more… Source link

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