Today, Google is outlining the upcoming “helpful content update” that should make your search results more useful and more likely to have been written by an actual human. For nearly as long as there have been search engines, there has been the trade of search engine optimization (or SEO). Used appropriately, SEO can be a fantastic skill that helps smaller creators get discovered through Google Search. Of course, the flip side is that SEO techniques are often abused, leading to… Source link
Read More »A helpful guide for successful link-building strategies
Google focuses on quality links to ensure valuable content is ranked higher over quantity. But what are viable and achievable link-building strategies today? Stas Pamintuan, junior SEO executive at Digital Ethos, investigates. In all the years that Google has existed, link-building strategies have evolved into sophisticated practices and a staple of modern search engine optimization (SEO). At first, link quantity was the name of the game. The more links your site had, the higher it ranked on… Source link
Read More »12 Helpful SEO Tools for Your Brand in 2022 [Infographic]
Search engine optimization can be a complicated process, but every year, more tools and options are added to help simplify and streamline your efforts, which can provide you with valuable insights and guidance that hasn’t previously been available so easily. The right tools can transform your strategy, and as such, it’s worth keeping track of the latest tool additions as you look to learn more about what people are searching for, and how you can create content and offers to align with those… Source link
Read More »