When I was starting out in business in the ’70s I would tell a prospective new supplier to send me some of their literature to review. Now everyone just asks for a link to the supplier’s website and/or does a Google search on the company. When people look at your company’s website does it portray your company in the best possible light? Or, do you look like a dinosaur? Here are a few things to ensure your website delivers maximum results: Does your site clearly… Source link
Read More »Why Focusing on SEO Keywords is Hurting Your Campaign
One of the first things you’ll need to do for any search engine optimization campaign is keyword research — at least, that’s what you’ll hear from most SEO experts. For the most part, I’m inclined to agree. Having the proper selection of target keywords can make a massive difference in the long-term success of your campaign. However, the importance of keywords has been distorted in the SEO community over the years. As a result, some practitioners put keywords as their highest… Source link
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