Tag Archives: Hurting

Lessons from the Trenches: Is your website helping — or hurting — your business?

When I was starting out in business in the ’70s I would tell a prospective new supplier to send me some of their literature to review. Now everyone just asks for a link to the supplier’s website and/or does a Google search on the company. When people look at your company’s website does it portray your company in the best possible light? Or, do you look like a dinosaur? Here are a few things to ensure your website delivers maximum results: Does your site clearly… Source link

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Why Focusing on SEO Keywords is Hurting Your Campaign

One of the first things you’ll need to do for any search engine optimization campaign is keyword research — at least, that’s what you’ll hear from most SEO experts. For the most part, I’m inclined to agree. Having the proper selection of target keywords can make a massive difference in the long-term success of your campaign. However, the importance of keywords has been distorted in the SEO community over the years. As a result, some practitioners put keywords as their highest… Source link

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