Tag Archives: Inbound

Rootstrap is a custom software development agency that designs software solutions for various companies and A-list celebrities. Because we are working in a very saturated market for client acquisition, it is important to have a strong strategy to ensure growth and gain more clients. However, once the pandemic hit, this completely altered the goals we had in mind for that year.  As Rootstrap entered the pandemic, sales qualified pipeline was the highest priority. We had one simple mandate:… Source link

Search engine optimization, content marketing, and the whole of inbound marketing are important for promoting a business. But let’s not forget about advertising. I recently attended a marketing event where an inbound marketer responsible for search engine optimization and content for a multi-million dollar company complained that her site traffic has dropped because of poor advertising performance. It was odd to hear her complain about advertising results and yet admit a… Source link

Post Views: 120 Businesses use SEO, or search engine optimization, to assure their presence on search engines like Google, Yahoo, and Bing. When you construct a website for your business, you hope that it will be found when a potential consumer searches for it on a search engine. To outrank competitors for a keyword, your website must be optimized to display the most relevant information about that topic as possible. It’s not just about changing the keywords on your website when it comes… Source link

Marketing quotes are one of the most powerful marketing tools in your arsenal. They are able to make an amazing amount of difference in your business. They can be used every day. They have been used for years and will never stop being useful to all businesses no matter what their field of expertise is. This is because they can be very motivating and effective in a large variety of ways. Here are a few of them that can make a huge difference in how much success you have in business. It may… Source link