One Google Search critique of late blames targeted SEO content for the declining quality of results. Google today pushed back against that claim by saying Search has “decreased the number of irrelevant results by over 50%” in the last seven years. Google cites “internal metrics based on quality rater data” in a Q&A with Search Liaison Danny Sullivan. These Quality Raters are located worldwide, but do use Google-established guidelines (PDF). The company has nothing… Source link
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