Posted on Mar 12, 2022 | Author PROF. SAKHHI CHHABRA Digital has taken the world by storm, upending the world of traditional marketing. Driven by cheaper mobile handsets and the spread of wireless data networks, India’s number of Internet users is continuously increasing. The high point is that digital marketing, unlike traditional marketing, is far more tractable, allowing marketers to determine what is working for them and what may not be effective. The… Source link
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