Tag Archives: Keywords

The search engine optimization (SEO) process doesn’t end with keyword research. An important next step in the SEO strategy is to create a keyword map where you’ll choose relevant keywords for the most critical pages of your website. Keyword mapping will be the primary tool you’ll use to determine the keywords for which you’ll optimize the content on each page.  Follow these five steps to quickly begin mapping keywords to each page of your site.  1. Gather All the URLs… Source link

Choosing the right keywords to include in your Search Engine Optimization (SEO) strategy requires combining an intimate knowledge of your industry with SEO best practices. Recently, we shared how to choose keywords with buying intent, which is critical if your purpose is to generate leads. In this post, we walk you through a five-step process for choosing the right keywords for your firm’s SEO strategy. 1. Create a list of terms you believe prospects are searching Before you start doing any… Source link

One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick-and-mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from you. As you scour the internet for online marketing tips, you’ll see advice about blogging for search engine optimization (SEO), creating effective landing pages, using compelling imagery and more. But when it comes down to… Source link

For example, if you’re writing about planning a wedding, you don’t need to list every single wedding detail — champagne, catering, food, cake, flowers, photographer, music and all the other details. Google, in all of its wisdom, knows this. It understands the topic of wedding planning. It’s not just about your website; building backlinks Search engines work on your overall web presence, and backlinks are an important component. Any link from someone else’s website to yours (or any… Source link

Creating a website with a professional, high-end template and a flashy logo is great, but it isn’t enough to get people to come to your website. To do that, you need more than just razzle-dazzle and a pretty color palette. First, you have to give them a way to actually find your website. The process of making your website “findable” involves a process known as search engine optimization or SEO for short. Another common term is Internet Marketing. No matter which moniker you give it,… Source link

Do you have any idea what is the most important SEO strategy? To be honest it’s none other than keyword research. If you research some appropriate high-volume keywords before starting website content writing, then it can help you in many ways. The main reason behind researching keywords is that it will help you to get an idea of the direction your content should take. Thus, Google can easily identify your content. However, gaining knowledge about keywords is not an easy task. It’s… Source link

Today’s Ask an SEO question comes from Frank in Phoenix. Frank asks: Targeting misspelled keywords used to be a common strategy in search engine optimization. Is this still a valid strategy in your opinion? Or is it super outdated? Is there any reason to target misspellings today, or would it be a waste of time? Could it hurt SEO in anyway? Great question, Frank. I love to talk about the evolution of SEO from tricks and tweaks to real marketing, and this is a great example of that. In the… Source link