Tag Archives: Learned

When Leo Sgovio took a job at a Toronto travel company in 2007, he asked a cousin who worked there, “What is the highest paying job in this company?” When he learned it was in SEO, he started reading about it and earned a certification as an SEO specialist with expertise in Google and Bing ads. By 2010, he earned another certification, this time in Adobe Analytics. His job gave him lots of practice in helping websites rank on Google and in using Google AdSense. Knowing his way around… Source link

Our series What I Learned… takes a look at those who have pivoted from unusual job roles before settling on a life in adland. This week, we caught up with Alex Moran from Space & Time, who shares his lessons from life as a Ugandan teacher – and the lessons for his current position as an SEO lead. Hi Alex! Tell us a little about who you are and what you do now. I’m the search engine optimization (SEO) lead at growth marketing agency Space & Time. I lead and grow the team by boosting brand… Source link

Search Engine Optimization (SEO) has become a buzz word over the last few years. Many areas of online business have been implementing solid SEO strategies for a while, but ecommerce is still slow to join the rest. Ecommerce stores have been trained to use paid methods, like Google Shopping Ads, Facebook Ads and other social media ads to get people to click through to their store. However, with the ever-increasing cost it takes to acquire new customers, ecommerce store owners should get on… Source link

Being an SEO professional has its challenges and its rewards. After working in the SEO industry for more than 20 years, I have come to learn a lot about myself and the peculiarities that come with optimizing websites. I started my career in 2000 optimizing my pet supply website for search engines Excite and Lycos. I learned from Microsoft’s bCentral for Business helpful tips and search engine submission. My career took a turn when I jumped from the pet industry to the SEO industry working for… Source link