Google focuses on quality links to ensure valuable content is ranked higher over quantity. But what are viable and achievable link-building strategies today? Stas Pamintuan, junior SEO executive at Digital Ethos, investigates. In all the years that Google has existed, link-building strategies have evolved into sophisticated practices and a staple of modern search engine optimization (SEO). At first, link quantity was the name of the game. The more links your site had, the higher it ranked on… Source link
Read More »CommerceCo Recap: A Process for SEO Link-building
Link building could be the most daunting search engine optimization task. It requires near equal portions of research, creativity, and outreach resembling cold calls. It’s also critical for prominent organic search rankings. If your company struggles with link building, focus on steps or processes versus a daunting blob. Goals Having a clear goal is often overlooked. The key is knowing what your link-building efforts should do at a strategic level, beyond “we want… Source link
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