Every actor wants to win an Oscar for their brilliant performance. Every musician wants to win a Grammy for their amazing album. Every screenwriter wants to win an Emmy for their captivating story. Also, every SEO agency wants to win an award for its outstanding achievements. It can’t be denied, in each of these cases the competition is tough, the requirements are demanding, and the chances for success are slender. Yet, winning first place is achievable. Why Should You Pair with an… Source link
Read More »For The Love Of Data: Where Content Marketers Are Going Wrong
Is data the underdog of the content world? For The Drum’s Content Marketing Deep Dive, Hallam’s Siobhan Congreve defends the lost art of data-led content with a human touch. From the dawn of search engine optimization (SEO) and the first use of the phrase ‘content is king’, data has sat at the heart of every content marketer’s agenda. Many of us have been around long enough to remember the days of keyword stuffing and simply reporting on page views and session durations. It didn’t… Source link
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