Search engine optimization tools come and go. But two have been around for decades and remain essential and free: Wayback Machine and Google cache. Both take recurring snapshots of billions of web pages and allow anyone to view the images. Those images are handy for general research, but they are invaluable for SEO, helping understand a page’s history and what may have caused its boost or decline in rankings. Both tools, incidentally, allow website owners to prevent the… Source link
Read More »Podcast Ep. 135: How to Make Your Law Firm’s Website a Lead Generating Machine | Good2bSocial
Guy is joined by Lauren Osborne, a marketing and business development professional who has worked in both the legal and accounting industries for over 13 years. She has been successful in leveraging search engine optimization (SEO) techniques for business generation. This week’s podcast focuses on the basics of search engine optimization for lawyers, the benefits of using the WordPress platform, and how law firms can transform their new website into a lead generating… Source link
Read More »Top Google Executive Says Machine Learning Can Never Replace Search Engine Optimization / Digital Information World
Search Engine Optimization (SEO) has turned into a massive industry, with a wide range of specialists attempting to optimize web pages so that they can rank far more highly on various search engine results pages. However, Google has consistently been working towards improving its machine learning algorithm so that its search engine can get a more naturalistic understanding of the kind of language that is used in various forms of online content. This is something that is stressing a lot of… Source link
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