Tag Archives: Marketers

Two SERP features Zacharias describes as highly impactful for increasing brand visibility are Google’s My Business Profile and properly tagging products so they show up in Google’s Shopping Results feature. Despite the impact of COVID-19, small businesses with a brick-and-mortar presence remain highly sought after by consumers willing to pay a premium for personal touches that are unavailable at larger retailers. The My Business Profile takes mere minutes to properly fill out and doing so… Source link

SEO is an integral part of digital marketing strategy and Efrat Vulfsons puts light on how increasing the integration of technology is enhancing SEO. Search Engine Optimization is essential because it enables your prospective customers to find you online. Selecting the right keywords that match popular search terms is an effective way to increase traffic. However, not all traffic is created equal. The key to a successful SEO strategy is to balance the need for the volume of traffic with… Source link