Tag Archives: Matter

Backlinks have long been considered a crucial factor in determining a website’s ranking on search. Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted and authoritative source of information. And so, the more backlinks a site had, the higher it was likely to rank on search results.  However, in recent years, search engines shifted how the value of backlinks was evaluated. Google, in particular, with its sophisticated… Source link

Today’s market is extremely competitive. Advertisement The first benchmark many SMBs set for themselves is going national; ever-changing algorithms can make digital marketing more challenging than one might anticipate; and it’s tough to become visible amid the pool of competitors who’ve been creating Google listings for years. This can be daunting for business owners just starting out; but a competitive market doesn’t mean growth is impossible. With the right local search engine… Source link

Opinions expressed by Entrepreneur contributors are their own. In the early days of search engine optimization (SEO), keywords were everything. Many search engines including Google relied heavily on matching keywords and phrases in a user’s search query with real pages on the web. For example, if a person searched for “hot dog restaurant,” Google’s algorithm would disproportionately favor domains and pages with the exact phrase “hot dog restaurant.” This led to… Source link

In the world of search engine optimization (SEO), the top strategies for copywriting are continually shifting as we adjust to Google’s algorithm updates. You may have come across digital marketing experts who offer guidance on how to improve your place in the search rankings by following their recommendations for word count range. There have been multiple debates around whether word count matters in SEO, and it’s time to get to the bottom of it. Is Word Count A Ranking… Source link

The majority of website operators are unaware of the importance of web server logs. They do not record, much less analyze their website’s server logs. Large brands, in particular, fail to capitalize on server log analysis and irretrievably lose unrecorded server log data. Organizations that choose to embrace server log analysis as part of their ongoing SEO efforts often excel in Google Search. If your website consists of 100,000 pages or more and you wish to find out… Source link

Opinions expressed by Entrepreneur contributors are their own. Have you heard of Google Page Experience? If you haven’t, and you prioritize search engine optimization (SEO) as a strategy to support your business, you’re behind the times. Google’s Page Experience is described as, “a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value.” But what exactly does that mean for you and your site?… Source link