Kim Shamsiddin, founder, Al Shams Al Shams Your business may be at the intersection of multiple, contradictory indicators, pulling you in very different directions. For example, one indicator may make it clear that the middle of a pandemic is not the time to open a storefront given social distancing and periodic lockdowns. Yet, the other indicator—growth in the modest fashion sector—says that opening a store is worth the risk. When you have to decide,… Source link
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