Tag Archives: platforms

Even after the COVID-19 pandemic’s e-commerce boom, online shopping still has room for growth. To capture that market share, organizations need e-commerce strategies, including technology implementation. However, organizations may struggle to choose the right e-commerce marketing platform. In addition to core capabilities that let organizations build online storefronts, these platforms often include features like email marketing, marketing automation and integrations with third-party… Source link

A phishing group has uploaded over 144,000 malicious open source packages to three open source repositories, in a major new automated campaign, according to Checkmarx. Working with fellow security vendor Illustria, the firm first discovered the campaign a few months ago when it noticed large clusters of packages published to the NuGet package manager. It discovered 135,000 such packages were uploaded by the same threat actor to the same platform, with a further 212 on npm and 7824 on… Source link

Consent mode is Google’s answer to managing users’ privacy settings, allowing you to collect data while respecting their consent choices. Instead of missing out on all data when users opt out, you can continue to track non-identifying data, as a minimum, from every user. Kerry Dye, head of search engine optimization at Vertical Leap, tackles some frequently asked questions. Google’s consent mode is a cross-platform content management system that allows you to control how tags behave in… Source link

Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. It involves brands hiring affiliates to promote their products and services and rewarding them with a commission from every sale. As such, affiliate marketing is an excellent low-cost and low-risk way for brands to drive sales and brand awareness without hiring an in-house advertising and marketing team of their own. Affiliate… Source link

Lead Generation SEO Services Company releases a controversial article titled “SEO Importance for Small Business Growth in 2022: Worth Investment? Waste of Money? Still Relevant? Does it Work?” Fresno, United States – January 25, 2022 — Lead Generation SEO Services Company has released a potentially controversial article “SEO Importance for Small Business Growth in 2022: Worth Investment? Waste of Money? Still Relevant? Does it Work?”, bringing some cause for concern, as the… Source link

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search… Source link

Malware authors are increasingly relying on dropper-as-a-service (DaaS) platforms to distribute their malicious creations, according to cybersecurity researchers. In its latest research, Sophos has shared details about the growth of such DaaS platforms that infect victims who frequent piracy websites looking for cracked versions of popular business and consumer applications. “During our recent investigation into an ongoing Raccoon Stealer (an information stealing malware) campaign, we found… Source link

May 17, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. As an e-commerce seller, you’re most likely promoting your products in one way or another (or at least you should be if you want to increase your sales and profitability), whether it’s via social media, paid ad campaigns, search engine optimization campaigns, influencer marketing… Source link

Newsday receives a commission on purchases made through Newsday Shopping, which helps support the journalism we bring to readers. With millions of consumers sticking close to home during the last year and staying that way for an undefined period of time ahead, how can business still make an impact while reaching their target audience? The answer, like many we search for these days, is found in an expanding digital… Source link