Tag Archives: Rates

This infographic summarises how SERP rankings can impact click-through rates. A search engine optimization campaign has the ultimate goal of ranking at the top of the search engine results pages (SERPs). But an organic listing with a Top 10 ranking in Google isn’t much good if nobody clicks on it. You will need to work on improving your organic click-through rate to gain valuable leads from Google and other search sources. In online marketing,… Source link

On-page engagement hasn’t always been a component of search engine optimization, but it is now. Slowly but surely Google has made user experience part of its ranking algorithm. Google wants users to be satisfied when they land on a page from clicking a search result. How does Google determine if a searcher is satisfied? We don’t know. For years SEOs have sought ways to evaluate user satisfaction. Many incorrectly believe the bounce rate is one method. It’s reported in… Source link