Getting customers in the door means first getting, and keeping, their attention. As consumers have moved more toward e-commerce, the challenges for digital marketers have become greater, but so have the opportunities. Marketing to a target audience is more complex today, but the evolution of technology has opened numerous doors to reach consumers effectively through multichannel marketing, says Christena Garduno (www.mediaculture.com), chief executive officer of Media Culture.
Read More »Are You Reaching Today’s Customer? Keys To A Great Multichannel Marketing Strategy.
