PR Manager at Exquisite Air Charter. He leads relationships with the media and content creation for the L.A.-based private jet company. getty I think about search engine optimization (SEO) and public relations (PR) as two siblings living under the same roof but following separate paths and taking different decisions along the road. One loves order, planning and following the rules and craves science (SEO), while the other is easygoing and artistic and lives in the moment (PR). Two… Source link
Read More »Public Relations and SEO: A Powerful Combination – AllBusiness.com
One of the great things about search engine optimization is that it is multidisciplinary. Effectively executing SEO campaigns requires knowledge in multiple areas of digital marketing, like content creation, web development, reputation management, and even your public relations outreach. If you’re already doing public relations for your brand or business website, you can harness those same strategies to simultaneously elevate your SEO performance. Here’s how to combine two of the most… Source link
Read More »Carey O’Donnell merges public relations agency to focus on new venture
Longtime public relations maven Carey O’Donnell said Wednesday she plans to pursue a new business venture after merging her agency with a Coral Gables-based marketing powerhouse, rbb Communications. O’Donnell said her existing employees will join rbb and reap the rewards from a business structure that will give them a chance to expand their talents. Her clients will also find a more seamless business operation as rbb has a “deeper bench” of services to offer, such as search-engine… Source link
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