Ecommerce marketing decisions are difficult. Advertising, search engine optimization, social media, content marketing — all involve communicating a message to an audience. But depending on the channel, the marketer may not control the message, its distribution, or even the audience. Thus a model of classifying media channels can help marketers think about communications in an integrated way. One such model is PESO — paid, earned, shared, owned. By organizing tactics… Source link
Read More »The Risk of Social Media Marketing
