Tag Archives: SERP

Marketers and business owners have gained much from search engine optimization (SEO). However, SEO is an ever-evolving space. Regular updates from Google, competition, industry trends, and technical challenges make boosting traffic and SERP rankings challenging. More importantly, if implemented correctly, SEO strategies can unlock remarkable growth for your business. These are one of the most important reasons why businesses prefer to use SEO services. This can optimize costs wisely, improve… Source link

This infographic summarises how SERP rankings can impact click-through rates. A search engine optimization campaign has the ultimate goal of ranking at the top of the search engine results pages (SERPs). But an organic listing with a Top 10 ranking in Google isn’t much good if nobody clicks on it. You will need to work on improving your organic click-through rate to gain valuable leads from Google and other search sources. In online marketing,… Source link

Google Search is constantly evolving to serve more useful results to searchers. One of the more recent figures we have states that Google conducted 4,887 launches, 17,523 live traffic experiments, 383,605 search quality tests, and 62,937 side-by-side experiments to improve the results search engine users received in a single year. The results of rigorous testing allow Google to determine the best search features to deliver search results in a format that is most useful to your query. This… Source link

Every time you type a question into Google, the results page can look completely different. Think videos, images, ads, graphs, and related questions. Today there are more than 40 different interactive elements or SERP features that can appear. These responsive results offer an improved user experience, but pose a real challenge to search engine optimization (SEO). So, how can you know what SERP features should be at the forefront of your strategic planning? In this report, Similarweb analyzed… Source link

The SERP checker is an innovative approach to automatically track a website’s ranking on search engine results page while allowing SEOs to discover high volume keywords with low competition Every SEO, web developer, and content marketer understands how important it is to track their website’s ranking on search engine results pages (SERPs). However, there is no gainsaying that tracking a website’s SERP ranking and benchmarking against competition is time-consuming and downright… Source link

Learn how to increase your brand visibility on a budget. Free Book Preview Winfluence Get a glimpse of how to influence your audience’s buying habits using traditional and unconventional influencer marketing techniques. March 18, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you… Source link

Two SERP features Zacharias describes as highly impactful for increasing brand visibility are Google’s My Business Profile and properly tagging products so they show up in Google’s Shopping Results feature. Despite the impact of COVID-19, small businesses with a brick-and-mortar presence remain highly sought after by consumers willing to pay a premium for personal touches that are unavailable at larger retailers. The My Business Profile takes mere minutes to properly fill out and doing so… Source link