Digital agencies in the UK have benefited from a boom in advertiser spend over the last year. According to the latest IAB UK ad spend report, 2021 saw digital advertiser spending rise 41%, to £23.5bn. But what products and services are attracting this influx of cash? It’s a question our research team set out to answer with The Drum’s Digital Agency Census 2022. They surveyed hundreds of agencies about the kinds of products and services they offer, as… Source link
Read More »Digital Agency Census: The Most Competitive Specialisms From British Agencies
