Tag Archives: Target

Jon Zacharias Talks SERP Features That Marketers Should Target

Two SERP features Zacharias describes as highly impactful for increasing brand visibility are Google’s My Business Profile and properly tagging products so they show up in Google’s Shopping Results feature. Despite the impact of COVID-19, small businesses with a brick-and-mortar presence remain highly sought after by consumers willing to pay a premium for personal touches that are unavailable at larger retailers. The My Business Profile takes mere minutes to properly fill out and doing so… Source link

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SEO Success Is a Moving Target, but Good Content Will Always Be Crucial

Google updates its search result algorithm thousands of times every year, and for content marketers, keeping up with the ever-changing search engine optimization (SEO) standards can feel like a losing battle. Though its tweaks are typically minor, some changes are a lot heftier. In just the past two years, Google rolled out nine significant updates, including several deemed “Broad Core Algorithm… Source link

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