Tag Archives: TikTok

Younger generations of customers are going to TikTok for searches using videos and images, and Google is adapting. I once wrote that when it comes to search engine optimization, choosing where your keywords go within your content will feel much like arranging furniture in your home. With TikTok becoming more of a search starting point of choice for a new generation of customers, the home of search engine queries is about to be outright changed. To counter the growing search prowess of TikTok,… Source link

For more than a decade now, when companies talked about search-engine optimization (SEO), by default, they were talking about Google. With the rise of digital juggernauts in the e-commerce and social media spaces—including the buy-anything platform Amazon and video-sharing apps like TikTok—online searches for products, entertainment, and information have begun to migrate elsewhere. At a recent conference in Aspen, Prabhakar Raghavan, senior vice president of Google Knowledge and… Source link