Tag Archives: Trade

Use of Search Engine Optimization (SEO) Technology to Improperly Display Trademarks in Search Results so as to Mislead Consumers Violate Fair Trade Act

Use of Search Engine Optimization (SEO) Technology to Improperly Display Trademarks in Search Results so as to Mislead Consumers Violate Fair Trade Act

Two domestic companies in Taiwan were using Search Engine Optimization (SEO) technology to improperly display specific brand names on search engine display results, making consumers mistakenly believe that the stores were selling specific brand products in order to promote their own website visit rates. The Fair Trade Commission decided on 12 April 2022 that such behaviors violated Article 25 of the Fair Trade Act, and imposed fines of 2 million and 800,000 New Taiwan dollars on the two… Source link

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“Bait-and-switch” Search Engine Optimization Technique and Fair Trade Act Issues

Use of Search Engine Optimization (SEO) Technology to Improperly Display Trademarks in Search Results so as to Mislead Consumers Violate Fair Trade Act

In Internet marketing, search engine optimization (SEO) is often used to enhance search engine exposure and increase visit traffic of web-pages or websites. Frequently used SEO techniques include content optimization and keyword optimization, as well as increasing page load speed. SEO differs from keyword advertising. Although keyword advertising is also aimed at increasing visit traffic, it is basically a service offered by search engines themselves. In contrast, in the case of SEO, search… Source link

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