Opinions expressed by Entrepreneur contributors are their own. Although many individuals understand the importance of search engine optimization (SEO) for improving the online visibility of a business, only a few people know what it takes to implement it. So, unless you are an expert in the field, you should not consider doing SEO alone. You should hire a seasoned SEO professional who understands how to trick search engines into ranking your platform higher in the… Source link
Read More »7 Ways Landing Pages Can Transform Your Business
Opinions expressed by Entrepreneur contributors are their own. Whether you’re a blogger, an ecommerce store owner, or the head of marketing at a Fortune 500 company, the goal of your website is pretty much always the same: to convert visitors into customers. But how do you do that? The answer lies in landing pages. Landing pages are any page on your site where visitors can take a specific action, whether signing up for an email newsletter, buying a new product or just… Source link
Read More »How SEO and Content Marketing Can Transform Your Business
Opinions expressed by Entrepreneur contributors are their own. Mention digital marketing and, within minutes, buzzwords like search engine optimization (SEO) and content marketing will be mentioned. Both are more than buzzwords. They are integral parts of successful digital marketing for most current brands. Chances are, if you are running a business that uses digital marketing, you are already using both. SEO will drive traffic to your website, while you use content… Source link
Read More »7 ways to transform your press releases
For many public relations teams, press releases are an integral part of a communications strategy. But too often, press releases are written and distributed without much consideration for search engine optimization (SEO), reader engagement or how they can maximize business impact. How can you be more strategic with your press releases? The key is to treat them as part of your integrated communications program – as content that can increase sales, attract… Source link
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