Opinions expressed by Entrepreneur contributors are their own. You’ve done a lot to build your brand as a financial advisor. Your business is prominently displayed on bus benches, billboards and even at local little league sports games — but now, you could be missing the bigger opportunity. The internet isn’t just where people will find out the name of the actor that’s on the tips of their tongues or check the weather; the internet has become the one-stop shop for… Source link
Read More »SEO Copywriting Could Be Your Secret Weapon for Success
Opinions expressed by Entrepreneur contributors are their own. Search engine optimization (SEO) is important for any business wanting to build an online presence and sell online. When we write engaging SEO content, Google rewards us by placing web pages higher in search results, giving you higher visibility. This can increase the number of visitors to your site, who may just turn out to be customers. But creating optimized copy is more than just typing in keywords and hoping… Source link
Read More »Here is why marketers need to remember that brand is their secret SEO weapon
Kieran Reed, senior marketing manager at Australian-indie agency Alpha Digital says it is time for marketers to invest in brand above all else, to get the optimum results in SEO (search engine optimization). SEO has always been about the position. Ranking one on page one of Google when someone types your keywords is the ultimate. A grail that soon became the only request and almost expectation from marketers. However, the world, along with search, has changed a lot in the past 18-24 months.
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