Tag Archives: Wrong

Co-Founder of law firm SEO company, Custom Legal Marketing, focusing on strategies for highly competitive practice areas. Getty Achieving content marketing and search engine optimization success takes a whole team. From researchers to strategists, to the creative minds that illustrate data and draft the pages that ultimately generate leads, it takes a lot of experts working together to drive your law firm to the top of page one. With so many people involved, it just makes sense to work… Source link

Is data the underdog of the content world? For The Drum’s Content Marketing Deep Dive, Hallam’s Siobhan Congreve defends the lost art of data-led content with a human touch. From the dawn of search engine optimization (SEO) and the first use of the phrase ‘content is king’, data has sat at the heart of every content marketer’s agenda. Many of us have been around long enough to remember the days of keyword stuffing and simply reporting on page views and session durations. It didn’t… Source link

One of the most important metrics that venture capital (VC) funds look for when considering an investment is your cost to acquire a customer (CAC). Calculating your CAC seems straightforward, right? Well, it’s not as simple as you might think. Showing the wrong CAC to a potential VC investor could completely derail your conversation. Approach the CAC discussion incorrectly, and VCs may either perceive that you’re paying way too much to acquire customers or think you’re being… Source link