The adoption of tech-based strategies will help chicken foodservice concepts improve engagement with today’s consumers.
“It’s going to be the younger consumer that’s really going to glom onto the metaverse and those sorts of things,” said Kelley Bailie Fechner, director, customer solutions, Datassential.
“If you’re trying to attract a younger consumer, digital is going to be a way to create excitement.”
Fechner will highlight the technologies and trends ready to shape the…
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