Amazon kills off Alexa and it’s the right thing to do

Amazon kills off Alexa and it’s the right thing to do

Alexa.com doesn’t land you on Amazon’s inafmous Alexa voice recognition ecosystem. Instead, it goes to a little-known service (albeit one still owned by Amazon) that, for a long time, was the go-to resource for everyone involved with search engine optimization (SEO), the art of trying to get your site to rank on search engines, first the likes of Yahoo!, then Altavista/Hotbot/Lycos/AskJeeves, then ultimately on Google.

Now, a post on the Alexa.com website has announced the service is no…


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